Product Designer
Product Designer
Product Designer
building
SaaS,
building
and
web apps
Based in Toronto, originally from Morocco.
Based in Toronto, originally from Morocco.

Four years designing software people use every day.
Four years designing software people use every day.
Selected Work
2022 - PRESENT · PRIVATE DISCUSS · B2B PLATFORM
2022 - PRESENT · PRIVATE DISCUSS · B2B PLATFORM
A secure communication platform for critical organisations
Four years designing a secure B2B platform across messaging, video, files and collaboration tools.
See project
->
2025 · CVTI · INDUSTRIAL ERP
2025 · CVTI · INDUSTRIAL ERP
Rebuilding an industrial ERP around faster everyday workflows
Designing a web-based ERP for an industrial refrigeration company across projects, quotes, worksites and financial workflows.
See project
->
2024 · DC RING · CONSUMER HEALTH
2024 · DC RING · CONSUMER HEALTH
A smart ring, its app, and the brand around it
Designing the app, brand and storefront for Piman’s first consumer health product.
See project
->
2022 · SIRH · HR & PAYROLL PLATFORM
2022 · SIRH · HR & PAYROLL PLATFORM
Rebuilding a complex HR platform without breaking familiar workflows
Replacing a dense third-party system with clearer workflows across HR, accounting and internal operations.
See project
->
Selected Work
2022 - PRESENT · PRIVATE DISCUSS · B2B PLATFORM
A secure communication platform for critical organisations
Four years designing a secure B2B platform across messaging, video, files and collaboration tools.
See project
->
2025 · CVTI · INDUSTRIAL ERP
Rebuilding an industrial ERP around faster everyday workflows
Designing a web-based ERP for an industrial refrigeration company across projects, quotes, worksites and financial workflows.
See project
->
2024 · DC RING · CONSUMER HEALTH
A smart ring, its app, and the brand around it
Designing the app, brand and storefront for Piman’s first consumer health product.
See project
->
2022 · SIRH · HR & PAYROLL PLATFORM
Rebuilding a complex HR platform without breaking familiar workflows
Replacing a dense third-party system with clearer workflows across HR, accounting and internal operations.
See project
->











